Treasury corporate brand guidelines

Our brand is …

Foundational

Our brand’s core, in conjunction with Treasury’s vision, is based around a solid foundation on which to build.

Contemporary

Our visual language is contemporary, making it easy for the audience to connect with the brand.

Trusted

Consistent use of our visual language builds recognition which instils confidence in our audience. Our trust mark serves to further identify our work. It symbolises stability and trustworthiness.

Flexible

Our brand’s visual language enables flexibility across all channels and provides a strong base to evolve over time.

Our logo

Our logo aligns with the Australian Government branding guidelines.

Where size permits, the Treasury logo must be used on all corporate materials.

The Treasury logo

Colour usage

The Treasury logo should be reproduced in one colour only, preferably brand navy.

Colour contrast of the Treasury logo and its background should meet WCAG 2.0 AA accessibility standards. The logo should not be represented in any more than one colour but can appear as one colour on another colour.

Download the logo

Australian Government Branding Guidelines on the use of the Australian Government logo

Australian Government Website branding

Applying the logo

An isolation zone has been established to ensure that the dignity of the logo is not jeopardised through crowding. This zone is defined as ‘X‘ and is based upon the size of the capital ‘A‘ in ‘Australian Government‘ — see diagram below for an example. Please note: this zone should be seen as a minimum dimension, and it applies to every form of the logo, and in every application of the logo.

Isolation zone demonstrated by X

The Treasury logo should always have prominence over and above other elements and where possible, the logo should be placed at the top of the item it appears on. The Commonwealth Coat of Arms has minimum width requirements for both print and web use.

Minimum width:
Print: 20mm
Web: 75px

Minimum width of Commomwealth coat of arms is 20mm

Our trust mark

Our trust mark reflects Treasury’s purpose.

It is foundational, contemporary and trusted, while also being flexible in application.

The Treasury trust mark has been created to complement our visual language. It should never be used in place of the Treasury logo, or combined with it.

Our palette

Our palette is neutral and optimistic.

It aims to invoke a sense of trust through our visual communication. The palette is flexible and intended to be used in a variety of applications.

Brand colours

Accessible on white/light grey (WCAG 2.0 AA)

Navy
#2C384A
R: 44 G: 56 B: 74
C: 84 M: 71 Y: 48 K: 43

Green
#4D7861
R: 77 G: 120 B: 97
C: 72 M: 35 Y: 66 K:16

Mid Blue
#5D779D
R: 93 G: 119 B: 157
C: 68 M: 48 Y: 19 K:5

Accessible on navy/black (WCAG 2.0 AA)

Lime
#B1F0CF
R: 177 G: 240 B: 207
C: 28 M: 0 Y: 26 K:0

Light Blue
#90B6F0
R: 144 G: 182 B: 240
C: 40 M: 20 Y: 0 K: 0

Orange
#F0AE81
R: 240 G: 174 B: 129
C: 4 M: 36 Y: 51 K:0

Black
#000000
R: 0 G: 0 B: 0
C: 0 M: 0 Y: 0 K:100

Light Grey
#EEEEEE
R: 238 G: 238 B: 238
C: 5 M: 4 Y: 4 K: 0

White
#FFFFFF
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K:0

Visual language

Elements are drawn from our trust mark to create the visual language.

The use of these elements improves brand recognition and strengthens its integrity.

Tints and overlays of overlapping rectangles

Overlapping rectangles and semi-transparent tints are used to create visual interest and represent our involvement in multiple aspects of the economy.

Key text emphasis

Rectangles from the mark are repurposed to highlight key text providing a contemporary visual device.

Tints of 30-50% should be used.

When placing manually, the top of the box should run through the centre of a lower case ‘e’. The height of the box should be the same as a lower case ‘e’.

Highlight text

Elements pulled from the mark and extended

Elements can be extended while adding/removing layers to create subtle bounding boxes or to lead the eye through a design.

Gradient feather

Visual elements can have a gradient feather applied to pare back dominance, lead the eye or soften a design.

Typography

Gilroy

Gilroy is a modern sans serif typeface with a geometric touch. Gilroy has high legibility maintained across all mediums and is aesthetically interesting enough to complement the brand’s visual language.

This typeface is available for licensing.